Taping into the short-term rental market by acquiring a cottage can be an excellent source of passive income, especially in winter when this type of holiday accommodation is extremely popular.
But before going ahead with such a purchase, you must learn what features winter getaway renters find particularly desirable to maximize your property’s market appeal. Here is a complete guide on how to attract guests and ensure your investment pays off.
A Location Ideal for Winter Activities
Location is key. In winter, renters want cottages close to:
- Skis resorts: Whether it’s for downhill skiing, cross-country skiing or snowboarding, being near a popular ski resort confers an undeniable advantage. Destinations such as Mont-Tremblant, Bromont or Le Massif de Charlevoix attract thousands of visitors every year. Snow tubing facilities can also help you appeal to families.
- Snowmobile and snowshoe trails: Many vacationers prefer direct or easy access to these types of activities, away from urban centres.
- Lakes and forests: Even frozen over, these environments offer a peaceful atmosphere highly sought after by hiking, skating or ice fishing enthusiasts, for example.
Here’s a tip: If your cottage isn’t located near a major tourist destination, make sure you can still provide a unique experience. This might be breathtaking views or a retreat-like setting, far from the hustle and bustle of the big city.
A Cozy Aesthetic
Renters are looking for the quintessential cottage ambiance. Create a decor that immediately evokes the rustic charm of a traditional cabin with natural colours and lots of wooden elements: floors, beams, panelling, etc. Subdued lighting will likewise help set the right mood: lamps with warm-toned bulbs and string lights can transform the cottage into a snug little haven. Finish with trendy winter-themed accessories, such as faux-fur throws, plump cushions and a thick rug, which will make the space both physically and visually comforting.
A Reliable Internet Connection
Even in the case of a remote cottage, the majority of renters will expect quality Internet access, either for telework, entertainment (Netflix, streaming), or simply to stay in touch long-distance with friends or family (like the children under the care of a sitter). A fast, stable Internet connection can expand your potential customer base.
Modern Amenities
A certain proportion of renters want to be able to enjoy a charming rustic environment without giving up modern conveniences. Provide, for example, a fully equipped kitchen with all the necessary cooking implements (pots, pans, dishware) and practical appliances (coffeemaker, microwave). A modern bathroom, including a shower with body jets or a whirlpool bath will likewise draw in guests.
An All-Inclusive Experience
Vacationers want a pleasant and relaxing holiday. Here are a few services you might wish to include to make your cottage rental irresistible:
- Cleaning service: At the end of their stay, make your guests’ lives easier by offering to take care of the housekeeping. In fact, your next guests will appreciate arriving at a neat and tidy cottage, free of dust and dirt.
- Guidebook: Provide useful information on local activities, restaurants, grocery stores and emergency services.
- Streamlined reservation process: Use platforms like Airbnb or Booking.com to simplify the rental process and communicate smoothly with guests. If instead you decide to use social media to take reservations, reply quickly to any inquiries.
- Driveway snow removal: Make sure guests can always drive up to your cottage, even after a snowstorm. A wide driveway, ideally regularly shovelled, is a plus. A charging station for electric cars is also increasingly popular!
Optimal Winter Comfort
- Warmth and comfort are at the top of a winter cottage renter’s wishlist. Here are the features that can increase your short-term rental’s desirability.
- A fireplace or wood-burning stove: There’s nothing more magical in winter than a crackling fire in the chimney, and many renters won’t even click on a listing without one. Nevertheless, a gas model is also a nice addition.
- An efficient heating system: Québec winters are harsh. Make certain your cottage is properly insulated and equipped with a reliable heating system to avoid any discomfort.
- Comfy beds: Providing quality mattresses, thick comforters and fluffy pillows can significantly enhance your guests’ experience.
- A hot tub: A must-have for winter cottaging. A warm outdoor tub, surrounded by snow, is a luxury many vacationers want to enjoy.
Small Extras That Make a Big Difference
To help your rental stand out in a competitive market, it’s important that you include special features or amenities:
- Cottage-based activities: A pool table, board games or a home cinema can turn a frosty evening into a memorable one.
- Separate areas for the kids: Many families decide to rent a cottage together. Ideally, the children should have their own separate play space to give the adults a break. A playroom or bedroom designed with the kids in mind will be appreciated.
- Accessibility: If possible, make your cottage accessible to people with reduced mobility. This can broaden your customer base.
- Pet-friendly: Allowing guests to bring their pet along can boost bookings. Insert a clause covering repair costs for any pet-related damages. This goes for all types of damage in fact—even that caused by humans!
- Freebies: Provide a starter kit with wood logs, hot chocolate mix, coffee or even snowshoes your guests can borrow. These little perks can make all the difference.
- Emergency contact: Leave a contact number in case of problems during their stay.
With careful management and some unique touches, your cottage will quickly become a hit with holiday renters. So, are you ready to turn your investment dream into a top-rated winter retreat?